A new report on the latest and upcoming trends in the world of work has been released by IWG, the company that operates some of the largest coworking spaces in the world, including Regus and Copernico, among others.

After a thorough review, we summarised 5 interesting takeaways.

The Hybrid work is here to stay

Hybrid work allows millions of people from anywhere in the world to do their jobs in various locations and in ways that enhance their well-being and productivity. For instance, here at Fornace, we have two coworkers who work for companies based in different cities or countries.

The report suggests that one of the few positive outcomes of the Covid pandemic is the increasing prevalence of hybrid work. According to a study conducted by Stanford University, it is predicted that anywhere between a third to half of all workers will continue to adopt hybrid work approaches in the long term. Keep it up!

A new role was born: the Chief Hybrid Officer

IWG’s report states that among corporate executives, there is an increasing presence of a new and specialised role responsible for organising hybrid work: the Chief Hybrid Officer. This indicates that companies are now recognising the importance of hybrid work and appointing someone to ensure that everything runs smoothly. Although the name and specific roles may differ slightly from one company to another, businesses like Cisco, GitLab, and Meta (the parent company of Facebook) have all appointed remote work managers.

Fun fact: Annie Dean, the former remote work manager at Meta, is now responsible for the “Team Anywhere” (what a wonderful name!) at the software company Atlassian.

The design of workspaces is evolving

We are saying goodbye to the traditional corporate headquarters, as workspace design now emphasises collaboration, creativity, and social bonding (sounds familiar), according to the IWG report. Employees are seeking better, but smaller, workspaces that promote interaction and creativity.

Doug Demers, the director of HSK’s Seattle office (the second-largest architecture firm in the USA), believes that we are witnessing a transformation in workspaces. They are making an effort to create more welcoming environments, by rethinking the finishes, furniture, and colours of the space in order to make it more inviting and comfortable.

Climate quitting: the new trend of Gen Z

The term “climate quitting” is a new concept that we need to be familiar with when discussing work with Gen Z. This term refers to the trend, particularly among those born in this millennium, of leaving jobs or declining job offers if the company in question fails to meet ESG standards (an acronym for Environmental, Social, Governance).

The new focus on sustainability in the workplace concerns both the environmental and human aspects. In fact, a survey found that 50% of workers would decline a job that does not allow hybrid work, while 60% of women with children would consider a job offer based on how much attention the company pays to childcare.

Local work = a Happy Planet

Last but not least, hybrid work is also beneficial for the environment. IWG and Arup have examined the environmental impact of the hybrid work model in the USA and the UK, and the results have been astonishing: the studies showed that localised work can significantly reduce carbon emissions by up to 87%. This is due to less frequent commuting and the use of flexible shared spaces near the workers’ homes.

This idea, which we fully support, is linked to the increasingly popular concept of the “15-minute city”, where everything we need is within a 15-minute drive from our home. The fewer kilometres we drive every day, the happier the planet is going to be.

If you want to read the full report, you can find it here: The Future of Work – A Trends Forecast for 2024.


Article translated by our coworker Annalisa Camminarecci.